An educational project carried out by New Age Media for the Motorola brand in Cinema City cinemas has been launched. As part of the project, three versions of the spot will be broadcast on 377 screens in 41 cinemas. In the spot, Janusz Chabior, known for his expressive roles in such films as 'Special Services', 'Botox', 'Blindfolded', 'Women of the Mafia' and 'Politics', urges viewers to focus on the cinema experience during a screening and not to distract themselves and others with smartphones. The creative concept and production was carried out by the Tigers agency, while the New Age Media team took care of the broadcast of the spots. The broadcast will run until the end of this year.

"In the cinema, experience, not record!" is the project's slogan. It is closely linked to the big screen, both in terms of content and implementation. It promotes healthy rules of behaviour at cinema screenings. The spots were filmed in one of the cinemas of the Cinema City chain.

Cinema City audiences will be able to see three versions of the spot on cinema screens in the Cinema City chain over the next six months. Each features an educational message, creatively combined with the presence of Motorola devices.

Janusz Chabior, who lent his face to the project, is known not only for his characteristic cinema and television roles of strong characters with often complicated life paths, but also for his numerous theatre roles. He is a multiple Wiktor award winner and has also received the Golden Lions.

- I immediately liked the idea of the spot, in which together with Motorola we urge people to watch, experience and live cinema. Don't look at a smartphone screen, look at a cinema screen. Such a slogan should hang on the door of every cinema hall in Poland,' concludes Janusz Chabior.

The spot are screened only in Cinema City cinemas!